Move Different
The Beginning of a Different Kind of Movement
A ball racing across the court
carries the future within.
- That energy comes alive through Nadal’s relentless play,
- a spirit mirrored in the Kia EV4 as it sets a new standard for future mobility.
- In 2026, this remarkable partnership reaches
- a new milestone: its 25th anniversary.
- And now, Kia moves beyond the past, preparing for
- another milestone of bolder movement.
- That energy comes alive
- through Nadal’s relentless play,
- a spirit mirrored in the Kia EV4 as it sets
- a new standard for future mobility.
- In 2026, this remarkable partnership
- reaches a new milestone:
- its 25th anniversary.
- And now, Kia moves beyond the past,
- preparing for another milestone
- of bolder movement.
A Legacy Built on Trust
Since beginning its partnership with the Australian Open in 2002, Kia has helped redefine the standard of the sporting experience.Over the years, Kia expanded its commitment to electrification and sustainability, and in 2025 solidified this vision with a historic first: transitioning all 130 official tournament vehicles to sustainable models. In 2026, Kia reaches a defining milestone—25 years as the Australian Open's longest-standing major sponsor.
Since beginning its partnership with the Australian Open in 2002, Kia has helped redefine the standard of the sporting experience.Over the years, Kia expanded its commitment to electrification and sustainability, and in 2025 solidified this vision with a historic first: transitioning all 130 official tournament vehicles to sustainable models. In 2026, Kia reaches a defining milestone—25 years as the Australian Open's longest-standing major sponsor.
2002
Shaping the Future
on My Own Terms
"Move Different" is the attitude of forging your own path toward better choices and broader possibilities. This spirit enables us to shape the future in our own way, whether on the court, on the road, and in every moment of life.
Move Different.
Move differently,
Create the future.
- Be Different
A Journey of Values
with NadalRafael Nadal follows no one’s way but his own. He moves to his own rhythm, his own instincts, his own rituals. And through that distinctive movement, Nadal has turned possibility into reality.
- Hit Different
The Australian Open:
A Challenger Driving
InnovationThe Australian Open transcends tradition, creating new experiences through what sets it apart. From branding to digital, it drives innovation across all domains—making its difference clearer, bolder, and unmistakably its own.
- Move Different
EV4: The Vision of Electrification
The EV4 sets a new standard for the electric era. Kia chooses a different path for a sustainable future, expanding the EV experience into everyday life. The EV4 brings that vision to life, driving the evolution of future mobility.
A Journey of Values
with NadalRafael Nadal follows no one’s way but his own. He moves to his own rhythm, his own instincts, his own rituals. And through that distinctive movement, Nadal has turned possibility into reality.
The Australian Open:
A Challenger Driving
InnovationThe Australian Open transcends tradition, creating new experiences through what sets it apart. From branding to digital, it drives innovation across all domains—making its difference clearer, bolder, and unmistakably its own.
EV4: The Vision of Electrification
The EV4 sets a new standard for the electric era. Kia chooses a different path for a sustainable future, expanding the EV experience into everyday life. The EV4 brings that vision to life, driving the evolution of future mobility.
A Brand Experience
That Moves the Future
“Move Different” is more than a message. It’s a mindset you feel, live, experience and carry with you.
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Move Different with the Kia EV4
The Kia EV4 sets a new benchmark for Kia’s electrification. As more people experience the EV4’s sustainable mobility at the Australian Open, this direction becomes even clearer. Through that experience, the energy of sport and Kia’s innovation spark the next movement in sustainable mobility.
The Kia EV4, Redefining the Future of Electrification
Reimagining every moment of movement,
the Kia EV4 arrives at the Australian Open
to showcase the future of mobility. Experience it
firsthand and discover electrification of tomorrow.
Over 25 years of partnership,
Kia and the Australian Open
have developed a shared belief:
movement doesn't favour
those who follow;
it favours those who move
in their own way.
That's why, today and always,
we continue moving along our own path.
