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Partnership

Australian Open

Kia x Australian Open, The Value of Movement Beyond Victory

We believe that even the smallest
change
in daily life
can spark new momentum
and become the starting point
for a better tomorrow.

  • Just as a single serve can shift the flow of a match,
  • Kia has driven innovation through constant movement.
  • This belief led to our partnership with the Australian Open—
  • built on shared values and a common vision for creating a better world.
  • Just as a single serve can shift
  • the flow of a match, Kia has driven
  • innovation through constant
  • movement. This belief led to
  • our partnership with the Australian
  • Open—built on shared values and
  • a common vision for creating
  • a better world.
Sunset view of a tennis stadiumSunset view of a tennis stadium
AO and Kia Major Partner logoAO and Kia Major Partner logo

25 Years of a Shared Journey Embracing Innovation and Sustainability

As the exclusive major partner of the Australian Open—one of the four Grand Slam tournaments—Kia has supported the growth of tennis and its players since 2002. This special partnership, founded on innovation, sustainability, and passion, is now expanding into the global world of sports and entertainment.

Kia brand exhibition booth and visitors at the AO eventKia brand exhibition booth and visitors at the AO event
Tennis player competing on a court featuring Kia brandingTennis player competing on a court featuring Kia branding
Tennis player competing on a court featuring Kia brandingTennis player competing on a court featuring Kia branding

Movement Driven by Shared Values

From a serve full of possibility, to an intense rally, to the final exhilarating point— every match in the dynamic world of tennis begins and ends with movement. Kia and the Australian Open have continued to find meaning in movement, expanding its value together for twenty‑five years upon a foundation of shared philosophy and purpose.

AO tennis stadium view with spectator stands and Kia advertising boards

Sportsmanship

The Movement of Respect and Determination

Kia and the Australian Open share the belief that true value extends beyond competition. Kia goes beyond the intense race of the automotive industry, embracing sports as a way to strengthen its brand identity—practicing a philosophy that values not only winning, but the integrity of how one wins.

Side view of a Kia vehicle with AO Major Partner logo

Innovation and Achievement

The Movement of Relentless Progress

Kia continues to shape the future of mobility through advanced technology and bold design. The Australian Open deepens the emotional experience of sports by adopting cutting-edge technologies. Beyond outcomes, both brands move toward what comes next—toward a better future.

Spectators cheering during a tennis match

Global Presence

The Movement That Connects the World

As a global mobility brand, Kia connects lives across continents. The Australian Open has grown into a truly international sporting event, bringing together players and fans from all over the world. Together, the two brands transcend borders and cultures, moving toward a wider and more connected world.

Group photo of participants with Kia at the AO event

Social Responsibility

The Movement Toward Sustainability

Kia advances responsible mobility through electrification, technologies, and sustainable materials. The Australian Open also prioritizes environmental responsibility, practicing sustainable operations and honoring its duty to future generations.

A Global Electrification Vision with the Australian Open

Movement That Shapes the Future

As the longest‑running official partner in Australian Open history, Kia leads global electrification as a future‑focused mobility brand. In 2025, Kia marked a milestone by providing a fleet of 130 electrified vehicles for the tournament. These official vehicles, proudly carrying the Australian Open logo, traveled throughout Melbourne in the month leading up to the event—energizing the city and powerfully demonstrating the shared vision of sustainability and innovation.

Top view of a Kia vehicleTop view of a Kia vehicle
AO Major Partner Kia logo graphicAO Major Partner Kia logo graphic

Together with Customers — Driving the Brand into Tomorrow

Through the Australian Open, Kia strives to connect with a wider global audience and offer meaningful brand experiences. On this world stage, Kia brings its electrification vision to life and embodies the values of a brand that moves forward alongside its customers.

Image of influencers taking photos at a Kia eventImage of influencers taking photos at a Kia event

Moments of Movement Captured by Global Voices

Kia provided electric vehicles to global social influencers and content creators, enabling them to explore Melbourne and the tournament freely. Their creative storytelling became an authentic channel for sharing Kia’s philosophy and values with the world.

Image of visitors exploring a Kia vehicle and relaxing in front of a Kia brand booth at an outdoor eventImage of visitors exploring a Kia vehicle and relaxing in front of a Kia brand booth at an outdoor event

From Showcase to Experience — An EV Lifestyle Closer to Everyday Life

At Melbourne Park, Kia’s exhibition space displayed the full EV lineup and offered hands-on experiences. Visitors immersed themselves in the excitement of tennis while exploring the electrified lifestyle that is becoming part of everyday life.

Child of a Kia vehicle owner participating as a ball kid beside a Kia EV9Child of a Kia vehicle owner participating as a ball kid beside a Kia EV9

Creating the Next Generation with Youth

Twenty Korean youths—children of Kia vehicle owners—were selected as ball kids and participated on‑site each year. Immersed in the intensity and energy of live tennis, they experienced Melbourne’s culture while building a deep and lasting connection with the Kia brand.

Group photo of Kia officials and participants at the AO eventGroup photo of Kia officials and participants at the AO event

A Shared Journey Leading to the Australian Open

Customers who purchased or test‑drove Kia electric vehicles received the opportunity to attend the 2026 Australian Open and travel to Melbourne. More than a simple viewing experience, this journey allowed Kia and its customers to connect through the future of the brand.

Panoramic night view of the AO tennis stadiumPanoramic night view of the AO tennis stadium

Through its partnership with the
Australian Open,
Kia continues to
realize shared values of sustainability
and innovation—moving forward
with customers
toward a better future.
More than two decades of
collaboration serve as a compass
for progress
and a strong foundation
for Kia's global presence.

Together with the Australian Open,
Kia will continue to move forward,
expanding the possibilities of
future mobility
through constant,
unwavering movement.