Rafael Nadal
Rafael Nadal, Our Endless Source of Inspiration
Inspiration often arrives in the most unexpected moments.
- As we journey through life, we encounter diverse people.
- Along the way, we discover sparks of inspiration that move us forward.
- Those sparks become the starting point that leads us to what comes next.
- As we journey through life, we encounter diverse people.
- Along the way, we discover sparks of inspiration that move us forward.
- Those sparks become the starting point that leads us to what comes next.
Beyond the Court, Nadal’s Movement Continues
Rafael Nadal is a boundless source of inspiration to us. A 22-time Grand Slam champion, he began his journey with Kia as the brand ambassador for Kia Spain in 2004, and since 2006, he has served as Kia’s official global brand ambassador. For more than two decades, Nadal has not only dominated the world of tennis with extraordinary skill, but has also become a symbol of unwavering determination and resilience. Today, he stands as a true legend.
Where the Movements of Kia and Nadal Meet
Nadal’s movement beyond the court has never stopped.
His energy extends into the brand, electrification, and the movement toward a better future.
Dynamic Energy
With his lightning-fast footwork, powerful strokes, and indomitable mental strength, Nadal is a living legend who has rewritten tennis history. His relentless energy resonates with Kia's bold, progressive spirit, aligning seamlessly with a young and innovative brand identity that delivers dynamic experiences beyond automotive manufacturing.
Brand
Movement
A Longtime Partner of Kia
In 2021, Kia declared its transformation into a future mobility brand with a new purpose, logo, and the slogan “Movement that inspires.” That same year, with the global launch of its first dedicated electric vehicle, the EV6, Nadal received the EV6 GT-Line and began his role as an EV ambassador, clearly demonstrating Kia’s commitment to electrification and sport.
EV
Movement
Positive Influence
Nadal’s influence extends beyond tennis into society and the empowerment of the next generation, aligning with Kia’s vision of creating a better world through movement.
Nadal and Kia are working together to discover and nurture the next generation of tennis talent. Our partnership aims to help more people experience tennis and share the inspiration that sports can bring.
Next
Movement
A Shared Record of Growth—and the Future Ahead
2004
A Rising Sensation
The youthful energy of Rafael Nadal meets Kia as it challenges the European market. A journey begins for two icons unafraid of challenge.
A Sincere Message, in His Own Words
The journey shared by Kia and Rafael Nadal since 2004 has passed through countless moments and challenges, growing into deep mutual trust. That sincerity was captured in a simple message, spoken at a moment of an extraordinary career.
Kia, that is my personal sponsor since I started playing tennis, thank you very much for supporting tennis.
Rafael Nadal
The matches have ended, but our
movement
continues. From the joy of
the first victory
to countless moments of
adversity,
a journey of trust, challenge,
and friendship
spanning more than
20 years now inspires fans
around
the world—beyond the court.
This is not a farewell, but another
beginning.
One belief remains
unchanged:
together, we can go farther
—toward bigger dreams.
Under that
belief, the journey of Kia
and Rafael Nadal continues.
