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Social Impact

Kia X The Ocean Cleanup

A New Approach to Sustainability

Kia is now facing the ‘dilemma of movement’.

  • More than just getting from one place to another,
  • movement is a journey that connects people
  • and opens doors to new possibilities.
  • But the freedom of movement, along with every step forward in
  • mobility, comes with a cost: the toll it takes on nature.
  • More than just getting from one place
  • to another, movement is a journey
  • that connects people and
  • opens doors to new possibilities.
  • But the freedom of movement,
  • along with every step forward
  • in mobility, comes with a cost:
  • the toll it takes on nature.
Ocean Cleanup vessel by Kia collecting marine waste at seaOcean Cleanup vessel by Kia collecting marine waste at sea
The Kia and The Ocean Cleanup collaboration logoThe Kia and The Ocean Cleanup collaboration logo

SUSTAINABLE
MOBILITY
SOLUTIONS
PROVIDER

Partnering for a Sustainable Future

To solve the ’dilemma of movement,’ Kia considered ways to reduce its impact on nature, and turned to the ocean—the cradle of life—as one starting point. Since 2022, we have been on a long-term journey with The Ocean Cleanup, providing support for the development and deployment of real-world solutions aimed at reducing marine plastic pollution. Our long-term partnership is a clear sign of Kia’s commitment to creating a better future for our customers, society, and the planet.

The Ocean Cleanup is an international, mission driven non-profit organization that develops and scales technologies to rid the world’s oceans of plastic.

An operator monitoring ocean cleanup operations inside a helicopterAn operator monitoring ocean cleanup operations inside a helicopter
The Kia and The Ocean Cleanup collaboration logo applied on a vehicle sideThe Kia and The Ocean Cleanup collaboration logo applied on a vehicle side

Guided by our corporate vision of becoming a sustainable mobility solutions provider, Kia is excited to pursue the partnership’s shared mission of realizing a plastic-free ocean. Along this journey, innovative breakthroughs in ocean plastic recycling and repurposing have led to the successful development of the world’s first car accessory made using plastic collected from the Great Pacific Garbage Patch. Meanwhile, Kia’s partnership focus has expanded to include supporting the interception of waste in some of the world’s most polluted rivers before it reaches the oceans. As you can see, the Kia x The Ocean Cleanup partnership is rooted in long-term mutual commitment as well as a practical, technology-driven approach to tackling marine pollution.

Closing the Loop
with Ocean-Bound Plastics

  • Large marine waste collection nets and buoy equipment loaded on a ship deck at sea
  • A close-up of recycled plastic pellets held in a hand
  • A close-up of marine waste nets and ropes before the recycling process
  • Large marine waste collection nets and buoy equipment loaded on a ship deck at sea
  • A close-up of recycled plastic pellets held in a hand
  • A close-up of marine waste nets and ropes before the recycling process
  • Large marine waste collection nets and buoy equipment loaded on a ship deck at sea
  • A close-up of recycled plastic pellets held in a hand
  • A close-up of marine waste nets and ropes before the recycling process
  • Large marine waste collection nets and buoy equipment loaded on a ship deck at sea
  • A close-up of recycled plastic pellets held in a hand
  • A close-up of marine waste nets and ropes before the recycling process

The EV3 Limited Edition Trunk Liner: The Beginning of a Virtuous Pacific Plastic Cycle

Kia and The Ocean Cleanup are collaborating to recycle marine plastic waste collected from the Great Pacific Garbage Patch into vehicle products, marking a world first. Since establishing our partnership in 2022, we have been engaged in ongoing cooperation and research aimed at reusing materials. As a result, we have successfully developed a limited-edition trunk liner specifically for the EV3 made with recycled ocean plastic.

Learn more
A limited-edition Kia EV3 trunk liner made from recycled plasticA limited-edition Kia EV3 trunk liner made from recycled plastic
A sea turtle swimming in clear ocean waterA sea turtle swimming in clear ocean water

As a long-term partner for a more sustainable planet, we aim to walk a challenging yet meaningful path toward our shared goal of a plastic-free ocean.

Kia is working alongside The Ocean Cleanup to create a new wave in tackling marine plastic pollution. Please join us on the journey ahead.