Kia has established its brand identity with the purpose of “Movement that inspires,” discovering inspiration through movement and creating new value. Based on this brand purpose, the company has set its corporate vision to become a “Sustainable Mobility Solutions Provider” and continue to advance concrete future strategies to deliver sustainable mobility solutions. The strategy to realize this vision is “Plan S 2030,” which pursues mid-to-long-term strategies centered on three key pillars: Planet (implementing carbon neutrality and circular economy), People (brand innovation and enhancing corporate value), and Profit (leading electrification and CX innovation based on smart vehicles).

This strategy is founded on our corporate culture of “Customer‑Centric, People‑Focused.” By grounding our work in respect and empathy for people, we bring this culture to life through continuous innovation across our products, services, and ways of working.