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Design Inspiration

Design Exhibition

Expanding the Essence of Design Into Art

For Kia, design is more than
mere form—
it's a way of
interpreting the world
and
a force that shapes culture.

  • As a steadfast companion supporting art and culture,
  • Kia Design expands the emotions and experiences of everyday life into
  • new possibilities. Along the way, inspiration becomes reality, and
  • movement becomes a new story.
  • As a steadfast companion supporting
  • art and culture, Kia Design expands
  • the emotions and experiences
  • of everyday life into new possibilities.
  • Along the way, inspiration becomes
  • reality, and movement
  • becomes a new story.
Media installation displaying abstract black-and-white imagery in the Boiling Pot space.Media installation displaying abstract black-and-white imagery in the Boiling Pot space.

Redefining a Brand’s
Significance Through
Culture

Milan Design Week, held every April, is the world’s most influential cultural platform where creators from around the globe cross boundaries of space, art, and technology to shape new trends. It is also a global festival that brings countless artists and visitors to Milan each year. Since 2023, Kia Design has been part of this stage, consistently creating opportunities to share its design philosophy with experts from a wide range of fields and exhibition visitors.

'23 exhibition space of 'Opposites United' – Joy for ReasonAbstract media displayed in the media installation 'Passage of Footsteps'.Reflections and ripples on a red surface in A.A. Murakami's 'The Cave'.Close-up of blue lighting and digital objects from LedPulse's 'The DragonO Universe.'Large air bubbles and smoke in A.A. Murakami's 'Beyond the Horizon'.Corridor with the media installation 'Passage of Footsteps' displaying abstract patternsPink-toned and multicolored textile materials of Anna Galtarossa's 'The Spirit of Disco.'Close-up of blue light spheres and digital grid patterns in LedPulse's 'The DragonO Universe'.'23 exhibition space of 'Opposites United' – Technology for LifeRed-lit installation work from LedPulse's 'The DragonO Universe'.'23 exhibition space of 'Opposites United' – Joy for ReasonAbstract media displayed in the media installation 'Passage of Footsteps'.Reflections and ripples on a red surface in A.A. Murakami's 'The Cave'.Close-up of blue lighting and digital objects from LedPulse's 'The DragonO Universe.'Large air bubbles and smoke in A.A. Murakami's 'Beyond the Horizon'.Corridor with the media installation 'Passage of Footsteps' displaying abstract patternsPink-toned and multicolored textile materials of Anna Galtarossa's 'The Spirit of Disco.'Close-up of blue light spheres and digital grid patterns in LedPulse's 'The DragonO Universe'.'23 exhibition space of 'Opposites United' – Technology for LifeRed-lit installation work from LedPulse's 'The DragonO Universe'.'23 exhibition space of 'Opposites United' – Joy for ReasonAbstract media displayed in the media installation 'Passage of Footsteps'.Reflections and ripples on a red surface in A.A. Murakami's 'The Cave'.Close-up of blue lighting and digital objects from LedPulse's 'The DragonO Universe.'Large air bubbles and smoke in A.A. Murakami's 'Beyond the Horizon'.Corridor with the media installation 'Passage of Footsteps' displaying abstract patternsPink-toned and multicolored textile materials of Anna Galtarossa's 'The Spirit of Disco.'Close-up of blue light spheres and digital grid patterns in LedPulse's 'The DragonO Universe'.'23 exhibition space of 'Opposites United' – Technology for LifeRed-lit installation work from LedPulse's 'The DragonO Universe'.
Exhibition space with lighting and mirrored reflections featuring LedPulse’s ‘The DragonO Universe’.Exhibition space with lighting and mirrored reflections featuring LedPulse’s ‘The DragonO Universe’.

Kia Design Expanding
Through Culture
and the Arts

Kia's design philosophy, "OPPOSITES UNITED," serves as the foundation of creation where contrasting elements—light and shadow, new and old, fast and slow—meet to forge new perspectives. Kia Design seeks to share “OPPOSITES UNITED” as a culture of creativity with audiences, building it together.

We believe Kia's voice is expressed not only through our products, but also through the diverse experiences we create. That is why Kia Design listens to different perspectives and grows alongside art and culture as a steadfast companion supporting their evolution. Our exhibition at Milan Design Week is a cultural experiment by Kia Design—a collective experience completed through seeing, hearing, and participating.

Exhibition space with lighting and mirrored reflections featuring LedPulse’s ‘The DragonO Universe’.

Kia Design Expanding
Through Culture
and the Arts

Kia's design philosophy, "OPPOSITES UNITED," serves as the foundation of creation where contrasting elements—light and shadow, new and old, fast and slow—meet to forge new perspectives. Kia Design seeks to share “OPPOSITES UNITED” as a culture of creativity with audiences, building it together.

We believe Kia's voice is expressed not only through our products, but also through the diverse experiences we create. That is why Kia Design listens to different perspectives and grows alongside art and culture as a steadfast companion supporting their evolution. Our exhibition at Milan Design Week is a cultural experiment by Kia Design—a collective experience completed through seeing, hearing, and participating.

From Seoul to Milan:
Kia Design's Journey

Background 1Background 1

OPPOSITES UNITED:
Eclipse of Perceptions

  • 25 exhibition installation with a horizontal lighting structure in 'Eclipse of Perceptions'.25 exhibition installation with a horizontal lighting structure in 'Eclipse of Perceptions'.
  • Entrance media wall in black and white with a mirrored floor of 'Passage of Footsteps'.Entrance media wall in black and white with a mirrored floor of 'Passage of Footsteps'.
  • Media strips along the building exterior displaying repeated 'OPPOSITES UNITED' typography at the Seongsu solo exhibition in Seoul.Media strips along the building exterior displaying repeated 'OPPOSITES UNITED' typography at the Seongsu solo exhibition in Seoul.
  • Media screen juxtaposing natural landscape footage and abstract brushstroke imagery.Media screen juxtaposing natural landscape footage and abstract brushstroke imagery.
  • Live performance with drums and electronic equipment in front of particle-based visuals.Live performance with drums and electronic equipment in front of particle-based visuals.
  • Media projection mapped onto the DDP exterior at Seoul Light 2023.Media projection mapped onto the DDP exterior at Seoul Light 2023.
  • Large installation composed of repeated metallic surfaces at the Busan International Motor Show.Large installation composed of repeated metallic surfaces at the Busan International Motor Show.
  • Installation with a floating black abstract structure within a digital grid at the DDP solo exhibition.Installation with a floating black abstract structure within a digital grid at the DDP solo exhibition.
  • Reflected lighting on the DDP exterior at Seoul Light 2022.Reflected lighting on the DDP exterior at Seoul Light 2022.
  • Exhibition space with blue-toned transparent panels and layered mirror reflections at the Gwangju Design Biennale.Exhibition space with blue-toned transparent panels and layered mirror reflections at the Gwangju Design Biennale.
  • 25 exhibition installation with a horizontal lighting structure in 'Eclipse of Perceptions'.25 exhibition installation with a horizontal lighting structure in 'Eclipse of Perceptions'.
  • Entrance media wall in black and white with a mirrored floor of 'Passage of Footsteps'.Entrance media wall in black and white with a mirrored floor of 'Passage of Footsteps'.
  • Media strips along the building exterior displaying repeated 'OPPOSITES UNITED' typography at the Seongsu solo exhibition in Seoul.Media strips along the building exterior displaying repeated 'OPPOSITES UNITED' typography at the Seongsu solo exhibition in Seoul.
  • Media screen juxtaposing natural landscape footage and abstract brushstroke imagery.Media screen juxtaposing natural landscape footage and abstract brushstroke imagery.
  • Live performance with drums and electronic equipment in front of particle-based visuals.Live performance with drums and electronic equipment in front of particle-based visuals.
  • Media projection mapped onto the DDP exterior at Seoul Light 2023.Media projection mapped onto the DDP exterior at Seoul Light 2023.
  • Large installation composed of repeated metallic surfaces at the Busan International Motor Show.Large installation composed of repeated metallic surfaces at the Busan International Motor Show.
  • Installation with a floating black abstract structure within a digital grid at the DDP solo exhibition.Installation with a floating black abstract structure within a digital grid at the DDP solo exhibition.
  • Reflected lighting on the DDP exterior at Seoul Light 2022.Reflected lighting on the DDP exterior at Seoul Light 2022.
  • Exhibition space with blue-toned transparent panels and layered mirror reflections at the Gwangju Design Biennale.Exhibition space with blue-toned transparent panels and layered mirror reflections at the Gwangju Design Biennale.
  • 25 exhibition installation with a horizontal lighting structure in 'Eclipse of Perceptions'.25 exhibition installation with a horizontal lighting structure in 'Eclipse of Perceptions'.
  • Entrance media wall in black and white with a mirrored floor of 'Passage of Footsteps'.Entrance media wall in black and white with a mirrored floor of 'Passage of Footsteps'.
  • Media strips along the building exterior displaying repeated 'OPPOSITES UNITED' typography at the Seongsu solo exhibition in Seoul.Media strips along the building exterior displaying repeated 'OPPOSITES UNITED' typography at the Seongsu solo exhibition in Seoul.
  • Media screen juxtaposing natural landscape footage and abstract brushstroke imagery.Media screen juxtaposing natural landscape footage and abstract brushstroke imagery.
  • Live performance with drums and electronic equipment in front of particle-based visuals.Live performance with drums and electronic equipment in front of particle-based visuals.
  • Media projection mapped onto the DDP exterior at Seoul Light 2023.Media projection mapped onto the DDP exterior at Seoul Light 2023.
  • Large installation composed of repeated metallic surfaces at the Busan International Motor Show.Large installation composed of repeated metallic surfaces at the Busan International Motor Show.
  • Installation with a floating black abstract structure within a digital grid at the DDP solo exhibition.Installation with a floating black abstract structure within a digital grid at the DDP solo exhibition.
  • Reflected lighting on the DDP exterior at Seoul Light 2022.Reflected lighting on the DDP exterior at Seoul Light 2022.
  • Exhibition space with blue-toned transparent panels and layered mirror reflections at the Gwangju Design Biennale.Exhibition space with blue-toned transparent panels and layered mirror reflections at the Gwangju Design Biennale.
  • 25 exhibition installation with a horizontal lighting structure in 'Eclipse of Perceptions'.25 exhibition installation with a horizontal lighting structure in 'Eclipse of Perceptions'.
  • Entrance media wall in black and white with a mirrored floor of 'Passage of Footsteps'.Entrance media wall in black and white with a mirrored floor of 'Passage of Footsteps'.
  • Media strips along the building exterior displaying repeated 'OPPOSITES UNITED' typography at the Seongsu solo exhibition in Seoul.Media strips along the building exterior displaying repeated 'OPPOSITES UNITED' typography at the Seongsu solo exhibition in Seoul.
  • Media screen juxtaposing natural landscape footage and abstract brushstroke imagery.Media screen juxtaposing natural landscape footage and abstract brushstroke imagery.
  • Live performance with drums and electronic equipment in front of particle-based visuals.Live performance with drums and electronic equipment in front of particle-based visuals.
  • Media projection mapped onto the DDP exterior at Seoul Light 2023.Media projection mapped onto the DDP exterior at Seoul Light 2023.
  • Large installation composed of repeated metallic surfaces at the Busan International Motor Show.Large installation composed of repeated metallic surfaces at the Busan International Motor Show.
  • Installation with a floating black abstract structure within a digital grid at the DDP solo exhibition.Installation with a floating black abstract structure within a digital grid at the DDP solo exhibition.
  • Reflected lighting on the DDP exterior at Seoul Light 2022.Reflected lighting on the DDP exterior at Seoul Light 2022.
  • Exhibition space with blue-toned transparent panels and layered mirror reflections at the Gwangju Design Biennale.Exhibition space with blue-toned transparent panels and layered mirror reflections at the Gwangju Design Biennale.

Milan Design Week

2025

2025

Kia's Footprint at Milan Design Week

Milan Design Week 2025

Eclipse of Perceptions

In 2025, Kia Design explored the moment where contrasting values meet in its third Milan Design Week exhibition, “OPPOSITES UNITED: Eclipse of Perceptions,” expressing the eclipse as a new creative language.

Learn more

Milan Design Week 2024

Intersections Beyond Boundaries

In 2024, Kia Design expanded the boundaries of imagination through "OPPOSITES UNITED: Intersections Beyond Boundaries." Through collaborations with various artists, the exhibition showed that harmony can emerge from differences.

Learn more

Milan Design Week 2023

Opposites United

In 2023, Kia Design presented its first standalone exhibition abroad at Milan Design Week. The show translated the five principles of "OPPOSITES UNITED" into immersive media art, inviting visitors to experience Kia Design's philosophy and vision.

Learn more

  • Milan Design Week 2025

    Eclipse of Perceptions

    In 2025, Kia Design explored the moment where contrasting values meet in its third Milan Design Week exhibition, “OPPOSITES UNITED: Eclipse of Perceptions,” expressing the eclipse as a new creative language.

    Learn more

  • Milan Design Week 2024

    Intersections Beyond Boundaries

    In 2024, Kia Design expanded the boundaries of imagination through "OPPOSITES UNITED: Intersections Beyond Boundaries." Through collaborations with various artists, the exhibition showed that harmony can emerge from differences.

    Learn more

  • Milan Design Week 2023

    Opposites United

    In 2023, Kia Design presented its first standalone exhibition abroad at Milan Design Week. The show translated the five principles of "OPPOSITES UNITED" into immersive media art, inviting visitors to experience Kia Design's philosophy and vision.

    Learn more