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'26 Resonance of
Opposites
: Journey of
Projection

Milan Design Week 2026
Salone dei Tessuti, Milan /
April 22–26

A New Journey into the Future of Mobility Kia Envisions.
Inner thought becomes form, expanding into the sensibility of the next generation.

  • “Journey of Projection” is an exhibition that brings Kia's design philosophy, born from inner reflection, to life through six EV concept cars. Held at Salone dei Tessuti in Milan from April 22 to 26, 2026, it is where thought takes tangible form and expands into new experiences that point toward the future.
  • “Journey of Projection” is an exhibition that brings Kia's design philosophy, born from inner reflection, to life through six EV concept cars. Held at Salone dei Tessuti in Milan from April 22 to 26, 2026, it is where thought takes tangible form and expands into new experiences that point toward the future.
Visitors viewing projected waves of light in the Transition Space
Exterior of Salone dei Tessuti hosting the Journey of Projection exhibition with an exhibition banner

Journey of Projection,
Where Thought Takes Form

At Milan Design Week 2026, Kia’s second journey continues at Salone dei Tessuti. It captures the moment when the designers’ inner reflection, first explored in “Journey of Reflection,” takes shape in the physical world. Through six EV concept cars, Kia extends its design philosophy into real user experiences, revealing thought in concrete form.

At Salone dei Tessuti, a textile warehouse and fabric showroom for nearly a century, the space itself becomes a canvas. Flows of light, pattern, and imagery are projected onto fabric — the exhibition’s central material — as Kia’s design philosophy, born from reflection, expands into the senses of the present and the future.

Front-end design detail of the Vision Meta Turismo concept vehicle
Visitors entering the Journey of Projection exhibition space
Exterior of Salone dei Tessuti hosting the Journey of Projection exhibition with an exhibition banner

Journey of Projection,
Where Thought Takes Form

At Milan Design Week 2026, Kia’s second journey continues at Salone dei Tessuti. It captures the moment when the designers’ inner reflection, first explored in “Journey of Reflection,” takes shape in the physical world. Through six EV concept cars, Kia extends its design philosophy into real user experiences, revealing thought in concrete form.

Visitors entering the Journey of Projection exhibition space

At Salone dei Tessuti, a textile warehouse and fabric showroom for nearly a century, the space itself becomes a canvas. Flows of light, pattern, and imagery are projected onto fabric — the exhibition’s central material — as Kia’s design philosophy, born from reflection, expands into the senses of the present and the future.

Journey of Reflection, Three Perspectives Looking Inward

The sensibilities born from inner reflection radiate outward, expanding into broader experiences. Experience the flow that continues from “Journey of Reflection.”

Discover more
Human-figure column installations in the Creative Risk-Takers Dare sectionHuman-figure column installations in the Creative Risk-Takers Dare section
Side view of the Vision Meta Turismo concept vehicle highlighted by light and shadowSide view of the Vision Meta Turismo concept vehicle highlighted by light and shadowSide view of the Vision Meta Turismo concept vehicle highlighted by light and shadow

The six EV concept cars give concrete form to Kia’s design journey — one completed through embracing and contemplating diverse perspectives.

The moments encountered in “Journey of Projection” — where technology meets emotion, and reality meets imagination — connect with the inner contemplation of “Journey of Reflection,” resonating through a single philosophy.

This journey is not an end, but another beginning — toward the future movements Kia will unfold.