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'26 Resonance of
Opposites
: Journey of
Reflection

Milan Design Week 2026
Museo della Permanente, Milan /
April 20–26

When different senses meet, a single
resonance awakens.
An inward gaze expands “OPPOSITES UNITED”
into a new sensibility.

  • “Journey of Reflection” is a design artwork exhibition presented by Kia at Milan Design Week 2026, held at Museo della Permanente in Milan from April 20 to 26, 2026. Following the designers’ inward gaze, it captures a journey in which Kia’s design philosophy, born from contemplation, expands into sensorial experience and cultural resonance.
  • “Journey of Reflection” is a design artwork exhibition presented by Kia at Milan Design Week 2026, held at Museo della Permanente in Milan from April 20 to 26, 2026. Following the designers’ inward gaze, it captures a journey in which Kia’s design philosophy, born from contemplation, expands into sensorial experience and cultural resonance.
Exterior of Museo della Permanente hosting the Journey of Reflection exhibition with an OPPOSITES UNITED banner.
Visitors observing artworks at the Journey of Reflection exhibition.
Curved hill-like structures and illuminated exhibition space in the Creative Risk-Takers Dare section.
Exterior of Museo della Permanente hosting the Journey of Reflection exhibition with an OPPOSITES UNITED banner.

Journey of Reflection,
an Invitation into the
Designers’ Inner World

At Milan Design Week 2026, Kia presents two sensorial journeys under the theme of “Resonance of Opposites.” “Journey of Reflection” explores inner reflection, while “Journey of Projection” embodies outward expression — revealing how Kia Design thinks and expresses itself, as the two journeys connect organically within a single narrative.

The first journey begins at Museo della Permanente. “Reflection” symbolizes the process of sharing diverse thoughts and understanding one another’s unexpected perspectives. Through the designers’ inward gaze, “Journey of Reflection” reinterprets the cultural characteristics of “OPPOSITES UNITED,” revealing the essential philosophy of Kia Design within.

Silhouette of a visitor entering the Journey of Reflection exhibition space.
Visitors observing artworks at the Journey of Reflection exhibition.
Exterior of Museo della Permanente hosting the Journey of Reflection exhibition with an OPPOSITES UNITED banner.

Journey of Reflection,
an Invitation into the
Designers’ Inner World

At Milan Design Week 2026, Kia presents two sensorial journeys under the theme of “Resonance of Opposites.” “Journey of Reflection” explores inner reflection, while “Journey of Projection” embodies outward expression — revealing how Kia Design thinks and expresses itself, as the two journeys connect organically within a single narrative.

Visitors observing artworks at the Journey of Reflection exhibition.

The first journey begins at Museo della Permanente. “Reflection” symbolizes the process of sharing diverse thoughts and understanding one another’s unexpected perspectives. Through the designers’ inward gaze, “Journey of Reflection” reinterprets the cultural characteristics of “OPPOSITES UNITED,” revealing the essential philosophy of Kia Design within.

Journey of Projection: Tracing the Evolution of Kia Design Through Six EV Concept Cars

The journey that began in inner reflection extends into Kia’s future EV vision. Experience the flow that continues from “Journey of Projection.”

Discover more
Kia Concept Vehicle Vision Metatourismo displayed in the exhibition spaceKia Concept Vehicle Vision Metatourismo displayed in the exhibition space
Visitors seated in front of a circular installation in the Relentless Innovators Muse sectionVisitors seated in front of a circular installation in the Relentless Innovators Muse section

Contemplation that begins within expands into the world outside. Kia Design brings the direction discovered through reflection into reality and its future EV vision. The inward gaze of “Journey of Reflection” continues into the sensorial experience of “Journey of Projection.” More than an exhibition, this is both the process of growth Kia Design has built and a journey of exploration toward a sustainable future.

Kia’s design philosophy lives and moves within every creative decision, opening the next journey toward new possibilities.