Inspiration from Nature
Driven by Responsibility, Grounded in Nature
Nature is the source
of our inspiration.
- Light, air, soil, and water, the four elements of nature,
- serve as a starting point for new creativity.
- By responsibly harnessing that power,
- we continuously learn and grow,
- realizing customer delight through technology.
- We focus on craftsmanship, cutting-edge technology,
- and enhancing people’s lifestyles.
- Beyond excellence, we focus on our mission to help the world recover.
- Achieving well-being through deep connections with the community
- is the direction we are heading.
- Light, air, soil, and water, the four
- elements of nature, serve as a
- starting point for new creativity.
- By responsibly harnessing that power,
- we continuously learn and grow,
- realizing customer delight
- through technology.
- We focus on craftsmanship,
- cutting-edge technology,
- and enhancing people’s lifestyles.
- Beyond excellence, we focus on our
- mission to help the world recover.
- Achieving well-being through deep
- connections with the community
- is the direction we are heading.
Design Standards for Life
Kia Design focuses on craftsmanship, advanced technology, and people's lifestyles. Beyond excellence, we place our mission to help restore the world at the heart of our design philosophy, realizing well-being through deep connections with communities.
Interaction Between Design and Nature
Interaction Between Design and Nature
The harmony between manufacturing and nature is essential for creating a better future. As designers, we work with respect and responsibility towards nature, learning from it and embracing human choices in a way that honors the natural world. Kia Design will continue to create designs that reflect our brand values and innovative thinking, providing our customers with meaningful products and experiences. We believe that our collective efforts must have a positive impact on our world.
Karim Habib
Head of Kia Global Design
Nature-Inspired Sustainable Solutions
Nature-Inspired Sustainable Solutions
Nature, for us, is not only a source of inspiration but also a place to find solutions on how to be more sustainable. I believe there's a material revolution happening, and it transforms the way we think and design things. It's quite special when we can really work with nature and coexist in a better way.
Marilia Biill
Head of Kia Next CMF
Responsible
Material Design
Since 2014, Kia has been leading sustainable innovation, starting with the implementation of bioplastics and sugarcane-based biofibers in the Soul electric vehicle. Building on this foundation, we continually expand the use of plant-based or recycled materials across our products, from fabrics and carpets to plastics and paints.
Moreover, in 2023, we announced our 'Design Sustainability Strategy' as a significant step towards achieving carbon neutrality by 2045.
New Design Possibilities Expanded Through 10 Sustainable Material Solutions
Starting with the EV9, Kia is gradually phasing out the use of leather across all new models. Kia’s investment in bio-processing technologies is accelerating the realization of next-generation design and extending across the entire product lineup. Discover the 10 material solutions that marked the beginning of this transformation.
By continually learning
from nature through biomimicry,
which is an approach that draws
inspiration
from natural forms,
processes, and ecosystems,
we aim to apply the most innovative
materials
to everything we design.
