Concept Car
Vision Meta Turismo
The Moment a New Future Begins
The moment the future
of mobility awakens
- That childhood longing to gaze up at the night sky and
- journey toward worlds beyond. Now, that imagination extends into
- reality through technology and innovation, as Kia brings that dream
- to life through the Vision Meta Turismo.
- A driving experience in which speed, sensation, and technology
- converge as one. In the moment when imagination becomes motion,
- a new journey toward the future begins.
- That childhood longing to gaze up
- at the night sky and journey
- toward worlds beyond. Now,
- that imagination extends into reality
- through technology and innovation,
- as Kia brings that dream to life
- through the Vision Meta Turismo.
- A driving experience in which speed,
- sensation, and technology converge
- as one. In the moment when
- imagination becomes motion,
- a new journey toward,
- the future begins.
The Future Journey
Envisioned by Kia
Kia has always envisioned the new possibilities that the future of mobility will unlock. The future we have envisioned goes beyond the evolution of the automobile, toward an era of new experiences where human senses and technology come together in harmony. That vision now takes shape as the Vision Meta Turismo.
The Vision Meta Turismo transforms time on the move into moments of meaningful new experience. Its diverse driving modes, powered by digital interaction technology, evoke the nostalgia of long touring-car journeys, reawakening the pure joy of driving.
Contrast between Form
and Structure
Where Reality and the Future Intersect
The Vision Meta Turismo’s interior sets a new standard for sports sedans designed for the digital generation. Its generous cabin transcends the limits of conventional sports sedans, offering leisurely comfort, while the distinct contrast between the driver's cockpit and passenger zone seamlessly connects driving and rest. Added to this are innovative digital interaction and refined user experience, it forms a uniquely original space that moves fluidly between reality and imagination.
Driver's Cockpit
Evoking an immersive racing experience, the driver's cockpit unites refined aesthetics with dynamic minimalism — creating a profound sense of immersion where technology and sensation become one, and delivering the joy of intuitive control.
Passenger Zone
The passenger zone is dedicated to comfort and relaxation. Warm materials, calm colors, and soft lighting come together to blur the line between reality and the virtual worlds, offering passengers an experience of absolute tranquility. Dynamic rotation and reconfiguration of the passenger seat expand the space, creating a new connection between the passenger and the space that goes beyond simple transportation.
Add-gear
Add-Gear is a modular interface that connects the vehicle with its occupants, combining various functions such as game controllers, audio, and smart displays to enable active engagement and immersive interaction tailored to different driving situations.
Where Reality and the Future Intersect
The Vision Meta Turismo’s interior sets a new standard for sports sedans designed for the digital generation. Its generous cabin transcends the limits of conventional sports sedans, offering leisurely comfort, while the distinct contrast between the driver's cockpit and passenger zone seamlessly connects driving and rest. Added to this are innovative digital interaction and refined user experience, it forms a uniquely original space that moves fluidly between reality and imagination.
Driver's Cockpit
Evoking an immersive racing experience, the driver's cockpit unites refined aesthetics with dynamic minimalism—creating a profound sense of immersion where technology and sensation become one, and delivering the joy of intuitive control.
Passenger Zone
The passenger zone is dedicated to comfort and relaxation. Warm materials, calm colors, and soft lighting come together to blur the line between reality and the virtual worlds, offering passengers an experience of absolute tranquility. Dynamic rotation and reconfiguration of the passenger seat expand the space, creating a new connection between the passenger and the space that goes beyond simple transportation.
Add-gear
Add-Gear is a modular interface that connects the vehicle with its occupants, combining various functions such as game controllers, audio, and smart displays to enable active engagement and immersive interaction tailored to different driving situations.
Driver's Cockpit
Evoking an immersive racing experience, the driver's cockpit unites refined aesthetics with dynamic minimalism—creating a profound sense of immersion where technology and sensation become one, and delivering the joy of intuitive control.
Passenger Zone
The passenger zone is dedicated to comfort and relaxation. Warm materials, calm colors, and soft lighting come together to blur the line between reality and the virtual worlds, offering passengers an experience of absolute tranquility. Dynamic rotation and reconfiguration of the passenger seat expand the space, creating a new connection between the passenger and the space that goes beyond simple transportation.
Add-gear
Add-Gear is a modular interface that connects the vehicle with its occupants, combining various functions such as game controllers, audio, and smart displays to enable active engagement and immersive interaction tailored to different driving situations.
Driver's Cockpit
Evoking an immersive racing experience, the driver's cockpit unites refined aesthetics with dynamic minimalism—creating a profound sense of immersion where technology and sensation become one, and delivering the joy of intuitive control.
Passenger Zone
The passenger zone is dedicated to comfort and relaxation. Warm materials, calm colors, and soft lighting come together to blur the line between reality and the virtual worlds, offering passengers an experience of absolute tranquility. Dynamic rotation and reconfiguration of the passenger seat expand the space, creating a new connection between the passenger and the space that goes beyond simple transportation.
Add-gear
Add-Gear is a modular interface that connects the vehicle with its occupants, combining various functions such as game controllers, audio, and smart displays to enable active engagement and immersive interaction tailored to different driving situations.
Three Worlds that Expand the Driving Experience
The Vision Meta Turismo expands the sensation of driving through three distinct worlds — Speedster, Dreamer, and Gamer. Each mode delivers its own form of immersion shaped by the driver's profile and mood, creating a driving experience unique to the Vision Meta Turismo.
These three worlds go beyond simple mode switching — they embody the Vision Meta Turismo’s driving philosophy, enabling drivers to experience different driving sensibilities and characters to suit the moment.
Three Worlds that Expand the Driving Experience
The Vision Meta Turismo expands the sensation of driving through three distinct worlds — Speedster, Dreamer, and Gamer. Each mode delivers its own form of immersion shaped by the driver's profile and mood, creating a driving experience unique to the Vision Meta Turismo.
These three worlds go beyond simple mode switching — they embody the Vision Meta Turismo’s driving philosophy, enabling drivers to experience different driving sensibilities and characters to suit the moment.
Behind the Scenes
One Answer Shaped by Countless Questions
What kind of experience could future mobility become? How can technology and emotion coexist within a single space? The Vision Meta Turismo began with these questions. Diverse perspectives and ideas came together to explore new possibilities for future mobility. Discover the journey behind the Vision Meta Turismo and the designers who shaped it.
One Vision, Three Perspectives
A New Standard for Future Mobility
Turning the page on how we view future mobility, one of our main aims was to create a new driving experience for the gamer generation — a product that communicated high tech and dynamic movement, expressing how different and innovative a next-generation sedan could truly be.
A Design Defined by Contrast
The Vision Meta Turismo presents Kia's "Opposites United" design philosophy in a single coherent design, bringing contrasting values — dynamic performance and lounge-like comfort, emotion and technology — into seamless harmony.
A Spatial Experience Beyond Movement
Through three distinct modes, the experience continues seamlessly whether driving or at rest. More than a means of transportation, the vehicle becomes a machine for exploring the world in motion — and a personal space wherever it stops.
The Vision Meta Turismo — where Kia's imagination meets technology — sets a new standard that brings our philosophy for future mobility to life. From dynamic driving to comfortable rest to human-centered design, every moment is connected into a seamless journey.
The Vision Meta Turismo is
the
starting point toward
the new mobility
we have
all dreamed of.
Concept model shown. The design, features, and specifications may differ from the actual production model.
Some visual elements shown were generated using AI-powered tools. It does not depict a real person, place, or event. All contents comply with our ethical and legal standards.
