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EV9 wins coveted Red Dot: ‘Best of the Best’ Award

EV9 has been recognized with the prestigious ‘Best of the Best’ award at the Red Dot Award: Product Design 2024 in the Cars and Motorcycles category. The Red Dot: 'Best of the Best' award is bestowed upon only the most pioneering designs, further validating the success of the Kia design team in creating the EV9, the brand's first flagship electric SUV.

This recognition at the highest level of the global design competition acknowledges the significant contribution that the Kia brand, and specifically the EV9, have made setting exceptional standards of design innovation.

The Red Dot Design Award is one of the most highly sought-after seals of design quality. Each year, a jury of international experts examines the submissions for design quality and degree of innovation. This year, the jury acknowledged the creative influence of Kia’s ‘Opposites United’ design philosophy, highlighting the EV9’s successful exterior design, contemporary character, and strong classic lines.

The EV9 represents the essence of Kia's 'Opposites United’ design philosophy, presenting a harmonious combination of futuristic design, highly advanced technology, and sustainable values. Harnessing the creative tension generated by the divergent values of nature and modernity to deliver a harmonious whole, ‘Opposites United’ provides Kia’s designers with a framework through which to fuse a unique combination of sleek, sculptural shapes and assured, assertive geometry, delivering a strikingly contemporary yet graceful aesthetic.

The exterior radiates confidence, clarity, and serenity through its upright stance, defined lines, and smooth surfaces. Signature features such as the Digital Tiger Face, Digital Pattern Lighting Grille, and vertical headlamps further accentuate the design and imbue the vehicle with a visionary and futuristic appeal.

Furthermore, the EV9 also represents Kia’s strategic commitment to becoming a leader in sustainable mobility. Upon its launch in 2023, the flagship SUV was the first model to embrace the brand’s three-step Design Sustainability Strategy, which aims to gradually phase out the use of animal-sourced leather, apply ten ‘must-have’ sustainable items to all new Kia models, and continue research into the development of natural and bio-based materials.

The presentation of the Red Dot Design: ‘Best of the Best’ will represent Kia’s 29th success at the globally acclaimed awards ceremony since 2009. This latest success follows the 2024 iF Design Awards, where the EV9 received a coveted ‘Gold’ award.

Red Dot award is the result of designers' dedication and passion to reflect Kia's unique design philosophy. Moving forward, Kia will continue to strive for innovative designs to satisfy customers' diverse lifestyles and provide meaningful mobility experiences. Please continue to watch Kia as they make ongoing efforts in this regard.