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AWARD

The 2025 Kia EV9,
Telluride, and K4
Earn IIHS
Top Safety Pick+ Ratings

The 2025 Kia EV9, Telluride, and K4 have each been awarded the highest safety honor—Top Safety Pick+ (TSP+)—by the Insurance Institute for Highway Safety (IIHS), reinforcing the brand’s dedication to prioritizing occupant protection.

The IIHS is a leading U.S.-based non-profit organization that evaluates vehicle safety and crash prevention capabilities. In 2025, the Institute implemented more rigorous standards, placing added emphasis on rear-seat occupant protection. To qualify for the TSP+ designation, vehicles must achieve ‘Good’ ratings in Crashworthiness, and at least an ‘Acceptable’ rating in both Crash avoidance & Mitigation, and Seat belts & Child Restraints.

Next-Level Safety in a New Era of Testing

Under these updated protocols, evaluations have become more stringent. The revised moderate overlap front crash test now includes a child-sized dummy in the rear seat to simulate the effects of a crash on younger or smaller passengers. In addition, vehicles must demonstrate daytime and nighttime pedestrian crash prevention, and all trims must be equipped with headlights rated “Acceptable” or better. Kia’s recognition across multiple models despite these higher standards is a testament to its advanced safety technologies and forward-thinking engineering.

EV9: Setting a New Benchmark for Electric SUV Safety

The 2025 Kia EV9 is raising the bar for safety in the electric SUV segment. Underpinned by a rigid body structure and advanced driver-assistance systems (ADAS), the EV9 excelled in IIHS testing—including the critical rear-occupant protection requirements. This recognition underscores the EV9’s position as a leader in electric mobility, offering cutting-edge safety without compromise.

2024 Kia EV9 driver-side small overlap front crash test

Telluride: Three Years of Consistent Excellence

Achieving its third consecutive TSP+ rating, the Kia Telluride reaffirms its status as a favored family car. A consistent performer across all IIHS crash evaluations, the 2025 Telluride combines trusted collision protection with premium comfort, solidifying its reputation as one of the safest and most dependable midsize SUV for families.

2023 Kia Telluride updated moderate overlap front crash test

K4: Compact Innovation Meets Top-Tier Safety

As the Kia’s latest achievement, the all-new 2025 Kia K4 earned TSP+ honors by scoring ‘Good’ in Crashworthiness categories, including the newly enhanced moderate overlap test, while attaining ‘Acceptable’ for other test categories. Showcasing comprehensive safety across the board, the K4 was particularly recognized for its attention to rear-seat safety performance, while also delivering strong ratings in pedestrian crash avoidance and headlight performance.

2025 Kia K4 updated moderate overlap front crash test

Kia’s stellar safety credentials, as validated by the EV9, Telluride and K4, are a direct reflection of its customer-centric safety philosophy and relentless drive for innovation. As safety standards continue to strengthen and evolve, Kia will remain committed to developing vehicles that provide peace of mind for every passenger, on every journey.