Kia actively responds to social issues such as the environment, the socially disadvantaged, and the changing demographics of society, and takes action for their practical solution. In particular, under our social contribution mission of “Contributing to the free and safe movement of humankind through sustainable mobility”, we focus our social contribution programs on three areas: Environment for climate change response and ecosystem protection, Mobility for free and safe movement, and Challenge for the growth and self-reliance of future generations.