The all-new Sportage.
Movement that inspires.

“We should think further ahead.
Push the boundaries.
Imagine what and how a product
creates meaning in customer's life.”

“The grille and headlight combination
will create a strong impact
which is very different from conventional SUVs.”

“We wanted to surprise customers
by completely going beyond their expectations.”

“We look at people.
We want to know how people live, their lifestyle...
And we translate their personality with
our inspirations in our cars.”

“In terms of providing safer situations in mobility
through technology, the future holds endless
possibilities.”

“I think for safety, ADAS is no longer an option.
It's a very essential part of our lives.
It gives you more freedom”