How It Works

Contribute to the limitless
and safe movement of
humankind using sustainable mobility.

Mission

Kia actively responds to social issues such as the environment, the socially disadvantaged, and the changing demographics of society, and takes action for their practical solution. In particular, under our social contribution mission of “Contributing to the free and safe movement of humankind through sustainable mobility”, we focus our social contribution programs on three areas: Environment for climate change response and ecosystem protection, Mobility for free and safe movement, and Challenge for the growth and self-reliance of future generations.

Logo / Slogan

Green Light is Kia’s logo for global corporate social responsibility initiatives that seeks to "turn off the red light" - red light representing despair that restricts mobility and hinders people from taking on new challenges - and "turn on the green light" - green light representing hope for the future.

Logo: GREEN LIGHT

Slogan: A Better Way to Go