
Organizational Culture
Enhancing Employee Value
Inspiring Culture
We create a flexible and horizontal organizational culture that promotes movement to realize Kia’s ideal of "Movement that inspires."
Kia is striving to fundamentally change the organization’s way of thinking and acting, based on its new brand purpose, which was declared in 2021. With Kia’s Inspiring Culture, we share inspiration with colleagues, customers, and the rest of the world. Kia is pushing ahead with fundamental changes across the company to become "Agile, Flexible, Horizontal" in order to implement the Inspiring Culture.
1. Agile
a bold attempt,
quick execution
We are continuously reminding ourselves of changes in business strategies through "Plan S," and are promoting "Business Transformation" to boldly and proactively respond to prospective fields of opportunities.
In addition, we have built a mobile remote work environment so that employees can work freely and quickly, regardless of time and place. In particular, we have established and operated a base office and an infrastructure that enables employees to perform work smoothly in the virtual work environment due to COVID-19, and improved the groupware as well as the mobile working environment through Microsoft Suites.
2. Flexible
creative approach,
challenging thinking
Kia supports creative ideas through "Way to Inspiration" platform and encourages employees to actively explore ideas. In addition, we introduced a home-based education "Home Learn," providing employees with an opportunity to flexibly conduct virtual learning by breaking away from the existing collective education.
Our work environment, which values flexible thinking, serves as a cornerstone for the realization of Kia’s corporate culture, while also being highly relatable and appreciable to our employees
3. Horizontal
inclusive communication,
borderless collaboration
Employees are creating Kia’s horizontal culture based on various growth & career development opportunities. In fact, Kia’s various educational programs are receiving positive feedback from increasing number of employees.
Kia measures respective employee’s psychological stability and team effectiveness through its annual corporate culture and satisfaction survey results and support them to boost. In this way, we are laying the foundation for realizing a company-wide inspiring culture. In addition, we have introduced the "growth system" to support self-regulated and constant learning for individuals in their own career development opportunities. Employees are creating Kia’s horizontal culture based on various growth & career development opportunities. In fact, Kia’s various educational programs are receiving positive feedback from increasing number of employees.

Idea platform, Way to Inspiration
Kia’s "Way to Inspiration" is an always-on idea platform where employees may freely discuss ideas and get inspiration. Regardless of industry or rank, Kia executives and employees can offer and embrace unique ideas through the platform.
Culture Survey
(Unit: Ponints)
Item | 2018 | 2019 | 2020 (Score change*) |
---|---|---|---|
Actively developing ideas | 64.5 | 63.3 | 67.8 (+4.5%p) |
Providing Mobile working environments | 60.0 | 58.7 | 76.5 (+17.8%p) |
Running diverse educational program | 48.3 | 42.6 | 54.9 (+12.3%p) |
* Score changes show the changes in positive response rates from the previous year (positive answer results)